Magners has launched an on pack promotion campaign for the summer season, aimed at surprising and delighting shoppers in the early cider season.
The ‘Your Summer Vibe Starts Now’ campaign will run until 31 June 2024 on promotional 568ml bottles and multipacks of Magners. Customers can scan a QR Code to stand a chance of winning a host of summer-themed prizes every 60 minutes, including include a trip to Belsonic Festival in Belfast, Ticketmaster vouchers, as well as branded summer goodies (such as hats, crocs, and hammocks).
Iian Telford, Senior Brand Manager at Magners Irish Cider, said: “Although Magners is enjoyed throughout the year, we know that the UK’s original Irish Cider and its crisp and refreshing taste is synonymous with Summer. Our ‘Your Summer Vibe Starts Now’ promotion offers our loyal customers an opportunity to win a host of incredible prizes early in the cider season, to stir their enthusiasm for Summer.”
The promotion will also be amplified in the UK On Trade, with over 2000 POS kits sent to key outlets.
