Rude Health has launched a new Granola variant, as well as a new look across its entire cereal portfolio.
The new Maple & Pecan granola (400g/ £4) is now available at Waitrose stores, and will soon be available at Ocado and independents via wholesalers in April.
Meanwhile, Rude Health has revamped its box design, with the new look using strong visuals and brighter, bolder graphics, aimed at creating greater stand out on shelf. The iconic ‘lips’ have been made more prominent on pack, to represent both the delicious taste, as well as the Rude Health ‘attitude’. Rolled out at the end of last year with the dairy-free drinks range, the design re-fresh also aims to provide clearer visibility of the nutritional benefits and health claims, making the fixture easier to navigate for consumers.
Finally, the brand’s Organic Wild Berry Granola recipe has been re-developed to improve clusters, texture, and appearance. Now with raspberries, strawberries, blackberries and blueberries, the pack itself has also been updated in colour and copy to drive the deliciousness.
Camilla Barnard, founder of Rude Health, said: “People have loved our granolas ever since we launched The Ultimate Granola – they balance kitchen cupboard ingredients with health and indulgence. So we felt that Maple & Pecan was a no brainer addition to the line up. It’s a flavour people love – in fact it’s the second fastest growing flavour in the wider cereals category! It’s no surprise, given shoppers are looking for more indulgent flavours to enjoy beyond their usual weekday breakfasts. We know they will love this crunchy, nutty granola.”
Barnard added: “The launch was also the perfect opportunity to refresh our packs. Rude Health is all about deliciousness and we wanted to make this even clearer on our cereals range. The new designs are more consistent with our drinks range and hero the benefits more clearly – they really pop on shelf!”
