Shaken Udder has launched a new range of Protein Milkshakes. The shakes contain 20g of protein, are available in chocolate and strawberry flavours, and will initially launch in Sainsbury’s on 10 April.
The second-largest milkshake brand in the UK brand noted that it had spotted an opportunity to use its expertise in real ingredients to bring an everyday protein milkshake to the market that contains no artificial colours, flavours or sweeteners. The new shakes are ambient, making them an ideal choice for convenience as well as grocery multiples.
Shaken Udder Co-Founder, Andrew Howie, said: “We identified a clear need for a mainstream protein brand within the milkshake category that still delivers exceptional taste. Our target shoppers aren’t focused on functional gains, but they are seeking a nutritious treat with a boost of protein.”
The Shaken Udder brand is now worth £30.2m in retail sales value, growing ahead of the category at 25.5% year-on-year.
