Nichols has expanded its Levi Roots soft drink range with a new energy variant.
Levi Roots Energy comes in two flavours – ‘Caribbean Crush with a hint of ginger’ and ‘Jamaican Sunset with pinch of chilli’ – both incorporating natural caffeine, with B6 and B12 fortification – available in a 500ml can format (£1 PMP).
With tropical flavours in energy growing 19% YoY and permissible energy also growing 23% YoY, 10% faster than the total energy market, the brand claims that Levi Roots Energy will help retailers expand the category by tapping into these growing trends.
Meanwhile, Levi Roots has also unveiled a new design for its 500ml PET range and a ‘Caribbean Crush’ flavour in a 330ml can format.
Angela Reay, Group Marketing Director at Nichols, commented: “2024 represents an exciting year for Levi Roots Soft Drinks, and the brand is perfectly placed to provide a flavourful on-trend choice that speaks to the needs of consumers and, in turn, customers.”
NAM Implications:
- A build on Nichols’ Levi Roots licence (2010)…
- …that appears to tick all the boxes.
- i.e. one to watch.
