Drinks garnish brand Mixologist’s Garden has launched a trio of SKUs into Tesco, including orange half slices, a new addition to its core range.
The ready-to-use, freeze-dried fruit garnishes have been created to offer shoppers a convenient way to enhance their drinks at home. Mixologist’s Garden orange half slices, lime half slices, and whole raspberries are rolling out across Tesco’s Extra and Supermarket stores.
Available from clip-strips in the BWS aisle, the resealable 10g pouches are £2.50 each (RRP) and contain the equivalent of approximately 100g of fresh fruit.
The fresh fruit is freeze-dried to capture taste and appearance. The garnishes rehydrate on contact with liquid, infusing drinks with natural fruit flavours, colours and aromas.
“As the trend for home bars continues, our research shows that 80% of consumers say they would garnish drinks at home if an easy solution was available, but they didn’t want the hassle of buying and preparing, and possibly wasting, fresh fruit,” said Mixologist’s Garden business director, Stuart Findlater.
“Mixologist’s Garden fruit garnishes effortlessly transform the appearance of almost any drink. Whether the serve is a classic or experimental cocktail, fizz, spirits or soft drinks – they’re the ultimate bar hack,” added Stuart. “More versatile than fresh fruit, we’re confident they’re going to be a popular addition to the Tesco shopping basket.”
The Tesco launch will be supported by a range of communication platforms and collaborations with in-store brands.
