Lenor’s Steamer & Ironing Water range will be available in Asda and Tesco stores from 29 April.
Suitable for both irons and steamers, the product makes removing creases easier whilst also protecting irons from limescale build-up and freshening clothes with scents.
Nina Lumsden, Brand Manager at Starbrands, said: “Lenor Steamer & Ironing Water, aims to transform the way people perceive and approach fabric care. Our goal is to provide a solution that not only simplifies the ironing process but also makes it more enjoyable and rewarding for consumers, whilst maintaining the quality of the iron or steamer.
“Since its initial launch, we have seen an astonishing 114.6% surge in units sold over the last year, which has led to our exciting expansion into Asda and Tesco stores. The product has clearly captivated consumers’ attention and driven unprecedented sales. These results underscore the resonance of Lenor’s Steamer & Ironing Water with consumers, validating our commitment to innovation and meeting the evolving needs of our customers.”
