Boost Drinks has unveiled a brand refresh, with new modern pack designs introduced across its Energy, Sports and Iced Coffee drinks ranges.
The brand stated that the revised pack designs are poised to “redefine the consumer experience whilst continuing to hero Boost’s great value proposition, offering high cash margins for trade partners and unrivalled value pricing for consumers”.
The brand’s lozenge logo remains, but a streamlined design approach aims to give each product a slicker and more refined look.
The brand refresh is a culmination of consumer insight and research. Consumer testing helped the brand develop a fresh identity that resonates with evolving customer preferences while maintaining its leading position across the three major functional drinks categories.
Adrian Hipkiss, Commercial Director at Boost Drinks, said: “At Boost, we are constantly striving to push boundaries and exceed our customers’ expectations. Our latest brand refresh is a testament to our dedication of staying ahead of the curve and reflects our commitment to innovation. The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”
The new Boost brand design and proposition will be backed by the roll-out of New Product Development across the brand’s Energy and Sport categories. This will be supported by an integrated campaign entitled “There’s a Boost For That”, with both above-the-line and below-the-line support. A multi-channel approach will see the revised brand identity and messaging rolled out across a wide variety of online and out-of-home formats.
