Following its launch in the UK market last month, US frozen snack brand trüfrü has secured wider distribution.
Waitrose has listed two SKU’s – Strawberries in White & Milk Chocolate (194 stores) and Raspberries in White & Dark Chocolate (239 stores) – with an RRP of £5/227g pack.
DWF is also confirmed as the brand’s first wholesaler partner, distributing the same two variants to grocery delivery platform Getir.
The trüfrü brand was acquired by Mars in early 2023 and is now part of the global manufacturer’s better-for-you snacking portfolio. It is made using real fruit, picked ripe, before being double immersed in smooth chocolate and chilled to lock in all the flavour and nutrition. Containing fewer than 92 calories per serving, the range contains no artificial colours, flavours or preservatives and is gluten-free.
Carrie Martin, General Manager, said: “We are so pleased to see such strong early success for the trüfrü range, the launch has surpassed our expectations. We know that the ice cream category is continuing to evolve, with bitesize and permissible formats in rapid growth and are so pleased to have the support of Waitrose and DWF to help us further drive distribution for our customers”.
