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Leading Vape Firm Claims It Will Survive UK Disposable Ban

The company behind two of the UK’s most popular vape brands says new reusable versions leave it “well-equipped” to deal with the upcoming ban on disposables, despite concerns over producers exploiting “loopholes”.

Read the full article on the BBC website

NAM Implications:
  • A company with 50% of a category…
  • …doesn’t get there without the application of basic Risk Analysis to help anticipate and have ‘remedies’ ready for things that could go wrong…
  • …until a point (inevitable?) is reached where the cost of keeping ahead of the government…
  • …is not worth the money.
  • Nothing changes!