FUEL10K has introduced a new high-protein drink – the ‘Ultimate Breakfast Shake’ – to its growing range.
Launching in Asda and on Amazon from the end of April, two new flavours will be available – ‘Cookies & Cream’ and ‘Fudge Brownie’ (RRP £1.89/330ml cartons).
High in protein and with no added sugar, the shake is designed to fit into a busy lifestyle.
It marks the first product launch since the FUEL10K brand was acquired by Premier Foods at the end of last year.
Brand Director at FUEL10K, Scott Chassels, said: “Our aim at FUEL10K has always been to help fuel a busy day and lifestyle. With 25g of protein per carton, we feel that the High Protein Ultimate Breakfast Shake really delivers on that for our customers. These FUEL10K drinks are also really suited for a pre or post-workout shake to help maintain and build muscle. Both flavours contain half of the recommended daily serving of protein (50g).”
