Waitrose has partnered with chef and restaurateur Yotam Ottolenghi to launch an exclusive ingredients range, which includes sauces, pastes, and blended herbs & spices.
The range marks Ottolenghi’s first venture in the supermarket sector and aims to meet the growing interest in Middle East food. Waitrose noted that the number of searches on its website for its Middle Eastern recipes page is up 203% compared to last year.
The initial selection of nine Ottolenghi products will begin rolling out in stores from 29 April. They include Miso Pesto 165g (£4.00), Kalamata Olive & Harissa Sauce 350g (£4.50), Pomegranate, Rose & Preserved Lemon Harissa 170g (£5.00), Green Harissa 170g (£5.00), Aleppo & Other Chillies Blend (£3.95), Sweet & Smokey Blend (£3.95), Citrus & Spice Blend (£3.95), Red Chilli Sauce (£4.50), and Shawarma Marinade (£4.00).
Charlotte Di Cello, Commercial Director for Waitrose, said: “We know how much our customers love the food and flavours of Ottolenghi. With extraordinary quality and taste being central to both our brands, we are excited to be able to bring Ottolenghi to homes nationwide with this exclusive range.
“While our customers don’t always have the time to create a meal from scratch, these products are designed to enable anyone to bring all that deliciousness to their meals with the simple addition of a sauce, marinade or spice mix.”
