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Wonky Waitrose Billboard Fenced Off By London Council As Stunt Backfires

A Waitrose billboard erected in a wonky fashion as a marketing stunt was fenced off by council staff amid public safety fears.

Read the full article on The Guardian website

NAM Implications:
  • “There is only one thing in life worse than being talked about, and that is not being talked about” – Oscar Wilde
  • Waitrose swift response to the Council increased the impact…
  • “Thanks for the swift action, but while our prices are falling rapidly, our billboard certainly isn’t!”
  • A lively business is retail…