The Estée Lauder Companies (ELC) and Microsoft have announced the creation of an AI Innovation Lab as an expansion of their strategic relationship.
Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions that “further empower ELC’s more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy”.
The expanded relationship will see the development of generative AI uses across several areas of ELC’s business, including faster response to social trends and consumer demands, and faster and more effective product innovation.
“At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,” said Jane Lauder, EVP, Enterprise Marketing, and chief data officer, The Estée Lauder Companies.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy. We look forward to continuing our close and collaborative partnership with Microsoft.”
Shelley Bransten, corporate VP, Global Industry Solutions at Microsoft, added: “Generative AI represents a significant opportunity for the beauty industry – creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more.
“We’re proud to collaborate with The Estée Lauder Companies to provide not only a platform for AI innovation, but also deep partnership to bring these new innovations to life.”
