Coca-Cola Europacific Partners (CCEP) and Monster Energy have relaunched their Sales Supercharged convenience retailer support initiative for a fourth year, helping independent retailers to make the most of the growing energy drinks sales opportunity.
The online platform and trade communications campaign provide the latest trends and details on key segments within energy drinks. There will also be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers.
Energy drinks are worth over £1.9bn in Britain, adding more value to the soft drinks category than any other segment. The Monster brand is now worth nearly £636m, adding an extra £113m worth of sales over the past year – and continues to deliver double-digit volume growth.
The energy segment is worth nearly £1.1bn in convenience and is the largest soft drinks segment in the channel.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country.
“With this in mind we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity. For store owners who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk and keep an eye out for the campaign within the trade press over the coming months”.
