Marks & Spencer and Waitrose both enjoy reputations as high-end supermarkets of choice.
Both are hugely popular with shoppers, while their expensive marketing campaigns do a great job of showcasing their posh food ranges and – more recently – shouting about their price reductions.
But which of the supermarkets is better, and just how good are their products and prices?
Read the full article on the Which? website
NAM Implications:
- Neck and neck, ignoring climate issues…
- And in the current ‘climate’, will shoppers go for measurable benefits?
