Gluten-free food brand FREEE has expanded its breakfast cereal range with the introduction Cinnamon Hoops.
Building on the brand’s strong performance in the ready-to-eat (RTE) breakfast cereal category, the new Cinnamon Hoops offer crunchy organic maize hoops, toasted with cinnamon. Made in the UK, without any of the top 14 allergens and no alibi labelling, the cereal is made with sustainably grown ingredients, with organic and vegan certification.
The brand noted that the gluten-free RTE breakfast cereal category continues to show good growth in the UK, with FREEE’s sales up 14.4% in value and 7.7% in kgs over the last year. This compares to a decline of 5.1% for total RTE breakfast cereal.
Clare Marriage, CEO and founder of FREEE, said: “Hugely popular in traditional breakfast cereal, Cinnamon is a largely overlooked flavour in the Free From aisle, which presents a real opportunity for this new launch to attract new shoppers and grow the category”.
The new Cinnamon Hoops 300g are rolling out in Tesco (RRP £3.19), with broader distribution to follow.
