Musgrave Northern Ireland has announced a £14m investment in a locally produced own-label range for its Centra, SuperValu and Mace stores.
Good Food Locally Sourced includes nearly 150 products, such as meat, poultry, dairy and ready meals, sourced from suppliers across the island of Ireland.
The range will be made available to more than 200 stores and is being brought to market in partnership with suppliers, including McAtamney’s Gourmet Kitchen in Portglenone and Strathroy Dairies in Omagh.
Julie Cherry, Trading Director at Musgrave NI, said: “Good Food is an authentic promise of taste, quality and value, while Locally Sourced makes an equally important promise that the range is sourced from here.
“Our investment to bring Good Food Locally Sourced to market reflects our already firm commitment to supporting local producers and suppliers – we spend £166m annually on local food and drink, we work with 3,000 local farmers and 240 local food and drink suppliers, and stock over 4,500 local products across our stores.”
NAM Implications:
- Good Food Locally Sourced is a no-brainer…
- …tied with supporting local producers and suppliers.
- Rivals will hopefully follow suit…
