The Sugro Insight Service (developed in partnership with TWC) is continuing to evolve, with suppliers now being offered the option to understand the sales performance of the buying group’s members across online and offline transactions.
Sugro noted that with digital and e-commerce becoming a key route to market for wholesalers, suppliers needed to understand what proportion of their products are being sold online versus traditional cash & carry or delivered wholesale. The insight is expected to help suppliers to invest in the best marketing activations for their audience.
Yulia Petitt, Head of Commercial and Marketing at Sugro, commented: “We understand that increasingly suppliers rely on insight from sales data to plan their route to market strategy. Ensuring Sugro maximises its share of investment means focussing on delivering a high-quality data service for our suppliers, this is why we did not stop at launching a standard reporting platform but have worked with TWC to create a point of difference and added customer type reporting as well as online/offline analysis.”
Tanya Pepin, Managing Director at TWC, added: “TWC has found working with Sugro to be a true partnership, members have been keen to be involved, and the Central Office has been focussed on continuing to develop its platform beyond a basic service.
“We look forward to more software upgrades on the Sugro Insight Service over the coming year.”
NAM Implications:
- This Sugro/TWC service has to benefit suppliers.
- Especially given the increasing cost of servicing the independent sector…
- …and also considering the cost of attempting to replicate the cost of generating this quality of online & offline data inhouse.
