The Wrexham Lager Beer Co, the oldest lager brewery in Britain, has announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers.
The family-run business, which was recently featured on the hit Disney+ documentary Welcome to Wrexham, has reintroduced its 4.6% ABV pilsener-style lager using its original recipe. Using German Pilsener Malt, the pilsener is golden amber in colour and is said to offer a “light, easy and refreshing taste on the palate”.
Available in 300ml bottles in different pack formats, the pilsener will feature a new simplified logo, evolved colour palette and modernised labelling following Wrexham Lager Beer Co’s brand refresh earlier this year.
James Wright, CEO of The Wrexham Lager Beer Co, commented: “We are delighted to bring the pilsener back to our lager and export portfolio. As one of the original pilseners once on sale in Harrods and served in leading hotels, there is a deep history to the drink which we’re proud to bring back.
“The pilsener brings another dynamic flavour to the portfolio and enables us to appeal to different demographics. Not only will customers love the look of the new brand, but when they taste it, we are sure the quality of our pilsener will be an instant hit.
“The launch comes at an exciting time for the company, and we’re proud to continue producing lagers of the highest quality. As the oldest brewery in the UK, the relaunch comes at an exciting time for the company as its range is travelling across the UK and hitting international markets.”
