London-based CBD brand Goodrays is rolling out its mixed pack of carbonated CBD drinks across 328 Sainsbury’s stores in its biggest-ever distribution deal.
Priced £7.50 for the range of 4 flavours (4x250ml | £7.50), the listing will be accompanied by point-of-sale material that encourages consumers to ‘Find your Happy Hour’. The pack will be sold in Soft Drink Bays alongside kombucha and iced tea.
The last 12 months have seen triple-digit growth for the brand, launching internationally into the French market, with listings in Carrefour and LeClerc as well as continued growth in the UK, launching into Iceland stores, and inclusion within Waitrose’s first-ever meal deal. Goodrays is also the sole CBD drinks supplier with Tesco, landing a prime spot in the retailer’s recently created functional drinks fixtures.
The mixed pack includes tropically inspired flavours Raspberry & Guava, Elderflower & Yuzu, Blood Orange & Grapefruit and Passionfruit & Pomelo, developed by a former Diageo liquid developer.
Goodrays Founder Eoin Keenan said: “This is a huge milestone in our mission to help bring effective, credible and great-tasting CBD products accessible to people who want to improve their mental wellbeing. For too long, mental wellbeing has been ignored by the food and drink industry, in lieu of products dominated by high sugar, hard alcohol and ultra-processing. Goodrays wants to lead change. We are proud to be one of the fastest growing soft drinks brands.
“We currently have the best-selling CBD drink multipack in Waitrose and we are the only CBD drinks supplier to the UK’s largest retailer, Tesco. We’re excited to have Sainsbury’s come on board with our vision to make effective, great-tasting and science-backed CBD available to all. Partnerships with major retailers such as Sainsbury’s are incredibly important to increase awareness around the benefits of CBD and show how CBD is now a mass market product for those seeking new and exciting ways to find calm and clarity.”
