Mallow & Marsh has announced the launch of its latest range, mini mallows.
Expanding its existing portfolio of mallow bars and sharing pouches, the new format consists of small bite-sized mallow treats encased in Belgian Fairtrade chocolate, maintaining all the flavours of the full-sized bars.
The new launch follows consumer research conducted by Mallow & Marsh, which found that 50% of their customers prefer small bites over bars within the snacking category, along with 96% of respondents stating that they found the bite-sized treats both very appealing (59%) and appealing (37%).
Available in two flavours, the Mini Mallows are set to launch in the existing Milk Chocolate over Vanilla, as well as introducing a new flavour, Milk Chocolate over Salted Caramel.
Jonathan Burr, Commercial and Marketing Lead at Mallow & Marsh, commented: “Our consumer research highlighted the desire for smaller, bite-sized treats, so we’re thrilled to be launching our Mini Mallows range to embrace this trend.
“Nearly half (42%) of our respondents surveyed stated that they would purchase our Mini Mallow range in addition to a chocolate bar over the course of four weeks, which is set to drive incremental sales for our business and the wider category over the upcoming months. We hope that not only will it appeal to our loyal customer base, but it will also attract new customers to come and try our delicious range of premium mallow treats.”
The Mallow & Marsh’s Mini Mallow range (RRP: £1.35/ 36g) is set to launch in mid-June and will be available in Asda, Amazon and directly from their website.
