London-based wine start-up NICE will see its canned range (Pale Rosé, Sparkling White & Sauvignon Blanc, RRP from £2.50 per 187ml) roll out across Asda, Morrisons, Co-op, WHSmith Travel, and Wizz Air next month.
East of England Co-op has also listed NICE’s canned, boxed, bottled and low ABV wines, marking the first time that the brand’s total wine solution has been seen together.
Co-founder of NICE, Lucy Busk, commented: “Since creating NICE five years ago with my co-founder Jeremy May, we’ve been laser-focused on redefining the way the world wines by getting our quality, unpretentious wine into as many places as possible.
“Securing four new nationwide listings for our canned range, a new airline and seeing our total wine solution go live in Co-op, all within a few weeks of each other, has marked a massive shift in the way consumers are drinking and enjoying wine. We have so much more in the pipeline for 2024 and can’t wait to further our mission.”
