Boots has confirmed that it will be the official beauty partner of the next series of Love Island, which starts on Monday on ITV2.
The partnership will see Boots stock the villa with over 1,700 beauty products across makeup, fragrance, skincare, suncare, grooming, bathing, and haircare.
For consumers who want to shop villa beauty favourites for themselves, Boots has made it easy to shop through the Love Island app and on its website. And later this summer, a Boots x Love Island Beauty Box will be launched, featuring a selection of brands from the villa.
Peter Markey, Chief Marketing Officer at Boots, commented: “We’re thrilled to be returning as the official beauty partner for Love Island for the sixth series in a row. We know how much viewers love seeing the latest beauty brands in the villa, so we’ve made sure we have an incredible line-up for the Islanders to enjoy and experiment with this summer. Expect to see some exciting deals as part of this year’s partnership that will make villa favourites more accessible than ever before, so shoppers can recreate the Love Island look for themselves at home.”
Boots will be supporting the partnership by continuing its marketing campaign entitled ‘Find the Ones’. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop.
NAM Implications:
- This partnership has worked for Boots twice before.
- So anticipate even bigger and better this time…
- Lucky for those brands that secured a place in the villa…
