Goodfella’s is looking to transform the frozen pizza category with a duo of stonebaked sharing pizzas.
Launching on 4 June in Iceland, Goodfella’s Grande range comes in Margherita (650g) and Double Pepperoni (635g) variants, with an MSRP of £5. The range is non-HFSS, and further listings will follow.
The brand noted that many consumers are planning midweek meal occasions that act as a treating moment with friends and family, and 38% of pizza occasions now include more than four people. With this appetite for shareable meal options, Goodfella’s latest innovation provides four portions per serving, giving consumers the ideal centrepiece for the midweek dinner occasion.
Louise Grace, Marketing Manager at Goodfella’s, commented: “We’re seeing a growing demand for sharing pizzas, as consumers try to turn their midweek meals into a moment where they can gather around the table with friends and family. By offering larger, rectangular sharing options, the new Goodfella’s Grande pizzas provide an innovative alternative for retailers looking to cater to this rising consumer trend.”
