Leading sausage roll brand Wall’s is targeting breakfast occasions with the launch of three new products – All Day Breakfast Scotch Egg, All Day Breakfast Jumbo Roll, and All Day Breakfast Slice.
The company stated that the trio have been developed to meet the increased demand for quick and convenient breakfast options, with more than half of people now eating breakfast on the move.
The All Day Breakfast Scotch Egg (113g, RRP £1.80) and All Day Breakfast Jumbo Roll (130g, RRP £1.20) have launched in Asda, while the All Day Breakfast Slice (180g, RRP £1.85) is available in the convenience channel.
The launch of Wall’s breakfast range is part of the brand’s wider strategy to introduce more formats and cater for a wider range of eating occasions, with it recently moving into the quiche category.
Jason Manley, Brand Director at Wall’s Pastry, which is part of The Compleat Food Group, said: “As a category-leading brand, we know we can add real value to Chilled Savoury Pastry and one way to do that is through delivering exceptional food in exciting formats that tap into new occasions.
“Demand for quick, easy but super tasty on-the-go breakfast solutions is on the rise, and our range offers shoppers a new way to enjoy the Wall’s brand, whether that’s through twist on our well-loved Jumbo Roll or brand new concepts like the Breakfast Scotch Egg. We know they will be a real hit with shoppers, encouraging more people to buy into the category and offering loyal fans something new.”
