Dairy start-up All Things Butter has introduced a new sweet butter category with the launch of Cinnamon Bun Butter.
The new range has been developed by Great British Bake Off 2018 finalist, Ruby Bhogal, who has joined the company as an equity partner. Cinnamon Bun is the first SKU to launch within the new range, and will be available to purchase this month from Ocado, Modern Milkman, Gopuff, Zapp and independents (RRP £3.00, 125g).
All Things Butter debuted a four-strong range of savoury butters in November 2023 (Salted, Unsalted, Garlic & Herb, Chilli), with nearly 250,000 blocks of butter sold within its first six months.
The newly launched Cinnamon Bun Butter offers a blend of British butter with cinnamon, sugar and a hint of lemon. The sweet spread is ideal for spreading over toast, crumpets, muffins, waffles and more.
Bhogal commented: “I’m delighted to share that I will be joining the All Things Butter team to lead the brand’s next project and delve into a new market of sweet butter. We have been working on some truly delicious recipe developments that aim to evolve the category and get people using butter in new, creative ways. Cinnamon Bun is just the first in a series of amazing new flavours and I am sure all foodies will love it as much as I do!”
Toby Hopkinson, Co-Founder of All Things Butter, added: “We are thrilled to welcome Ruby to the All Things Butter family as we step into an exciting chapter for the brand. Our sweet butter range continues to bring new innovation to the butter category, which has seen little to none in recent years, creating products that cater to changing consumer preferences and modern day foodies.
“As we can see from both All Things Butter and Ruby’s audiences, consumers are seeking new, interesting flavours in their everyday routines, which is exactly what we aim to offer with our disruptive butter concepts. With Ruby’s passion for flavour and expertise in baking, we are confident that our sweet butter range will set a new standard for the butter category.”
All Things Butter recently closed an investment round of £2.2m to support further retail rollout, with Sainsbury’s and Asda secured as its latest supermarket retailers.
