Asda has launched its first range of wine cans in six varieties.
The Pica Pica wine cans consist of two white, two rosé and two sparkling wine varieties. Priced at just £2.50 each for 250ml (£7.50/75cl), the new range is claimed to offer “uncompromising value” versus other alternatives on the market, as well as the equivalent of ordering a ‘large’ glass of wine from a bar or pub.
Alongside the whites, rosés and sparkling wines, the Pica Pica range will also feature two canned wine cocktails from 17 June – Cassis & Sparkling Wine Spritz (£2.00) and Elderflower & Mint Wine Spritz (£2.00).
Asda’s Wine Buyer, Stephanie Fleming, commented: “As always, we’re committed to delivering premium, trend-led products at fantastic prices. Asda’s new Pica Pica wine can range is ideal for those looking to enjoy high-quality wine ‘on-the-go’ or try new wines – we don’t doubt the cans will become a customer favourite this summer, especially with rumours of a summer heatwave on the horizon!”
