Fast-growing juice and smoothies brand MOJU has secured wider UK distribution for its range of functional shots.
From this week, Morrisons is stocking two of MOJU’s fresh root variants, Ginger and Turmeric, in a 420ml multi-shot Dosing Bottle format across 395 stores (RRP £5.95 / 420ml).
Meanwhile, Asda has increased distribution of three of the brand’s SKUs, including its Ginger 420ml variant, which will now be available across 495 stores.
MOJU’s all-natural ingredients are claimed to give health-conscious consumers a “fresh-pressed, low-sugar, naturally caffeine-free way to kick-start their day”.
Rich Goldsmith, Co-Founder & CEO at MOJU, commented: “As we’ve driven the functional shots category in the UK since launching in 2016, the journey has been punctuated with the
opportunity to develop strong partnerships with existing and new customers who have believed in the strength of the MOJU proposition and brand, which have been crucial to the success of category as a whole.
“Securing these major distribution gains will help us to reach more busy & active consumers nationwide. While we’ve built high awareness (40%, Source: ProQuo, 2024) in London and the southeast, we’re excited by our rapidly growing fanbase in other major regions of the UK”.
