Confectionery brand Swizzels has been named the official sweets supplier to Co-op Live, the UK’s largest live entertainment arena.
Visitors to the venue will be able to purchase the brand’s Squashies range at select concessions and Co-op stores located throughout the venue.
As well as supplying several different flavours of Squashies, including Drumstick Original and the newest flavour Strawberry & Cream, Swizzels will be providing personalised rolls of its Love Hearts to Co-op Live’s wide range of performers.
Visitors to the premium areas of the arena will also be able to buy Swizzels hampers containing a mix of fan favourites, such as Squashies, Love Hearts, Drumstick lollies and Refreshers.
Swizzels recently opened a new factory in Cheshire to keep up with demand for Squashies.
Sam Piccione III, President of Sales at Oak View Group International, said: “From our locally sourced construction materials to our wide choice of partners, Co-op Live is dedicated to supporting local enterprises that share our values and principles.
“As a long-established, independent and fiercely proud North West business, Swizzels ticks all our boxes. We are delighted to have them join our portfolio of carefully curated sponsors and suppliers.”
