Caribbean food and drink maker Grace Foods UK is launching price-marked packs (PMPs) for another one of its ranges.
The company’s Mighty Malt drink will be available as a 99p PMP for 330ml bottles at selected convenience stores.
The decision to introduce PMP for Grace Mighty Malt follows the launch of Grace Say Aloe Vera drinks range at the beginning of 2024. They are in PMPs in 500ml bottles in selected convenience stores across the UK at £1.29 for three flavours – Original, Strawberry and Mango.
Dziedzic, Brand Manager at Grace Foods UK, commented: “We are in a very value-driven market at the moment for many different reasons, and PMPs are a way of us being able to give our customers value for money.
“We also know how important PMPs are to independent retailers as it demonstrates to their clients that they can offer them market-leading brands at a good price.
“Also, launching PMPs on our Grace Say Aloe Vera Drinks range has proved very successful, which prompted us to look at our other drinks range and how PMPs could benefit them, our customers and independent retailers.”
