Boots is continuing to grow its beauty offering as part of wider plans to reinvigorate its product range and store estate.
The chain has announced that 25 new names will be joining its existing 500-strong lineup of beauty brands. New lines such as The Beauty Crop, Tree Hut, Coats and Kurl Kitchen have already been listed in selected stores and online, with more “big names” being revealed throughout the summer.
“It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks,” said Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots.
“As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers. We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”
The announcement comes as Boots continues to overhaul the beauty shopping experience in its stores. Following the makeover of over 170 stores to date, Boots will grow the footprint of another thirty of its beauty halls this summer.
Latest accounts filed at Companies House confirmed that the performance of Boots UK continued to improve last year, supported by its revamped store estate and product offering.
NAM Implications:
- All part of a building on a rolling policy…
- …and anyone in the high end of global skincare, trending haircare and high street firsts…
- …could be missing a trick by allowing rivals to get in first.
