Bakery brand Deli Kitchen, owned by Signature Flatbreads, is looking to capitalise on its recent strong growth by investing in its first integrated campaign.
Following research that showed 59% of British consumers cook just six meals a week on repeat, Deli Kitchen has launched a campaign to urge people to break out of their everyday routines and try something new. Celebrating that Deli Kitchen is the largest brand in the flatbread category, the campaign challenges consumers to ‘Go Flat’ with visuals that allow them to imagine a world where people literally go flat with Deli Kitchen’s Greek Style Flatbreads.
The brand has created a 20-second TV and social film, which will be displayed OOH, digital OOH and on social media. The OOH will run until the end of August.
In addition to the campaign, Deli Kitchen has launched a new Lebanese Style Flatbread to strengthen its core range and tap into the growing demand for world cuisines. The new line is available nationwide in Sainsbury’s with an RSP of £1.50.
Tim Wittekind Head of Brand, NPD & Innovation at Deli Kitchen, said: “We are proud to launch this campaign to continue to drive growth for Deli Kitchen. Our investment demonstrates our commitment to driving awareness for the brand. In addition, the launch of the Deli Kitchen Lebanese Style Flatbread signals our desire to remain leaders in innovation in the flatbread market.”
