Start-up breakfast brand Surreal has announced a new national listing with Co-op. The retailer is taking two of the brand’s high protein cereal SKU’s, Cocoa and Cinnamon, rolling out across 500 stores nationwide (RRP: £4.95 / 240g pack).
Now the best-selling cereal brand in Holland & Barrett, Surreal’s most recent flavour; Choc Hazelnut, is confirmed to join the rest of the range this month. Whole Foods Market will also extend its range, with the latest launch available in all stores from next week.
Surreal is now available in over 3,500 stores across Sainsbury’s, Holland & Barrett, Co-op, Ocado, Booths, Whole Foods Market, and independents.
Co-Founder Jac Chetland said: “We are so pleased to have secured the support of Co-op as we continue to drive national distribution for the range. Holland & Barrett and Whole Foods Market have been long standing retail partners for us, so we’re delighted to be able to extend and diversify our range with them as we continue on our mission to shake up the cereal category.”
