Europe’s largest YouTube collective, The Sidemen, have launched an exclusive range of frozen products and sauces in Iceland and The Food Warehouse.
The SIDES range consists of 15 products:
- Chilli Cheese Nuggets 240g – £3.50
- Cheese Nuggets 240g – £3.00
- BBQ Cheese Bites 280g – £3.50
- Nashville Spiced Ridge Cut Dipper Chips 600g – £3.50
- Mini Hash Brown Onion Rings 420g – £3.50
- Jalapeno and Cheese Hash Brown Nuggets 400g- £3.50
- Nashville Coated XL Fried Chicken Ribs 490g – £5.00
- Mega Feast Box 1kg – £10.00
- Salt N Pepper Chinese BBQ Wings with Crispy Fried Onions 425g – £4.00
- Smoke ‘N’ Spice Sweet Chilli Wings with Crispy Fried Onions 425g – £4.00
- Sweet ‘N’ Salty Chicken Bites 400g – £4.00
- Crispy Coated Boneless Chicken Box 550g – £5.00
- Chicken Shop Sauce 350ml – £2.00
- Sweet ‘n’ Smokey Ketchup 350ml – £2.00
- Ultimate BBQ Sauce 350ml – £2.00
Oliver Gilding, Head of Innovation and Licensing at Iceland Foods & The Food Warehouse, said: “We’re incredibly excited to launch the Sidemen’s new SIDES restaurant inspired frozen food and sauce range exclusively across our 1,000-store estate.
“We love providing our customers with unbelievable choices and innovative products from big-name brands. I’m confident this range will be one of our most popular launches to date!”
The Sidemen are comprised of seven best friends, Miniminter, TBJZL, KSI, Vikkstar123, W2S, Behzinga and Zerkaa, which have amassed a community of more than 130 million subscribers.
The YouTube group launched a restaurant chain in 2021, which is now available in six locations from London to Manchester. The partnership with Iceland marks the first time the range of products will be available in a supermarket.
