NielsenIQ (NIQ) has announced a collaboration with SPAR International that will facilitate the integration of its ‘Spaceman’ services.
The deal will see NIQ offer its space management services to SPAR organisations around the world, which operate nearly 14,000 stores in over 48 countries.
NIQ’s Spaceman suite is an automated planogramming system with diverse modules that analyse performance and opportunities across planograms to make the best merchandising decisions. Integrating planogram data with replenishment and other business systems is said to help retailers streamline day-to-day operations and enhance efficiency.
Tom Rose, Head of Operations, SPAR International, commented: “NIQ Spaceman’s innovative software empowers our partners to harness the power of data-driven insights and make informed decisions about their space allocations, layout, and product placement. This collaboration underscores our commitment to our partners in providing cutting edge solutions that drive their success.”
Simon Trott, Analytics Leader at NIQ, added: “This collaboration is an exciting opportunity for us to support all SPAR country organisations in optimising their shelf space and fostering growth across diverse markets. Leveraging our experience working with select partners in the past, we have successfully driven growth through effective space management strategies.”
