The Wrexham Lager Beer Co has secured a new listing for its lager in all 65 Iceland stores across Wales.
The chain is stocking the Wrexham Lager 440ml Cans (4% ABV), which now feature stronger and brighter colourways to stand out on shelves.
The move comes shortly after the brand’s expansion into Scandinavia and recent listings in Asda and Sainsbury’s. This follows the family-run business being featured on the hit Disney+ documentary, Welcome to Wrexham.
James Wright, CEO of the Wrexham Lager Beer Co, commented: “We’re delighted to hit the shelves of yet another leading supermarket in Wales. We’re taking the Wrexham Lager Beer Co’s portfolio from strength to strength with new UK listings as well as expansion into international markets.
“The demand for Wrexham Lager is becoming increasingly evident and we’re looking forward to growing our off-trade channel with retail partners over the coming months.”
