Chupa Chups is extending its jellies range with new Sour Bites and Tubes. The brand stated that the two soft jelly variants aim to cater to the 29% of consumers eager to try new formats of sour sweets.
Bites and Tubes are available in three sizes – 30g (RRP: £0.70), 120g PMP (£1.25), and 130g (RRP: £1.50).
To support the launch, Chupa Chups Sour Bites and Tubes will build on the brand’s foray into gaming with an original Roblox world, Chupa Chups: Skate & Create. Influencer livestreams will highlight new Sour Bites and Tubes during gameplay.
Kim McMahon, Brand Manager at Chupa Chups, said: “Following the buzz of Chupa Chups Belts and Laces earlier this year, we’re thrilled to grow our jellies offering with Sour Bites and Tubes. We pride ourselves in launching on-trend innovations, and this range taps into the rise in popularity of sour flavours, appealing to our adventurous young audience looking to experiment with new candy formats.
“Alongside our new Roblox game, we have a packed summer of activity planned to ensure our target audience has every opportunity to trial and hear about the new range, including mass sampling at popular teen attractions and locations across the UK, and advertising on TikTok and Snapchat.”
Chupa Chups Sour Bites & Tubes will be rolled out nationwide across the grocery, wholesale, and convenience channels over the next couple of months.
