This summer, for a third consecutive year, people will be in with a chance of winning VIP experiences at some of the UK’s best-known family attractions in exchange for bringing along an empty 500ml plastic bottle from Coca-Cola’s soft drinks range and recycling it at one of the specifically designed reverse vending machines across Merlin Entertainments UK attractions.
This year, prizes include a VIP behind-the-scenes tour of Legend of the Trebuchet and private history tour at Warwick Castle, a Royal Box experience at the Blackpool Tower Circus, plus conquering the 127ft climb of one of the UK’s tallest rollercoasters, The Swarm at Thorpe Park.
Running until 6 September, the Coca-Cola vending machines will be available across 11 Merlin attractions, including Alton Towers Resort, LEGOLAND Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort, Warwick Castle, SEA LIFE aquariums in Blackpool, Birmingham, Brighton, and London, The Blackpool Tower, and LEGOLAND Discovery Centre Birmingham.
New for 2024, the innovative vending machines have a new look to make them stand out as the place to recycle used bottles. Four extra machines have been installed across several attractions since last year to make them easy for guests to find.
Elodie Peribere, Marketing Director at Coca‑Cola Great Britain, commented: “We share Merlin’s passion for entertainment, and goals for sustainability. Throughout the summer, guests at Merlin attractions will be able to recycle their plastic bottles using our reverse vending machines. We’re excited that, as well as being in with the chance to win some incredible VIP experiences, they’ll be helping us with our goal to recycle the equivalent of every can and bottle we produce.”
NAM Implications:
- Patently a good fit for each company…
- …given this is the initiatives’ third consecutive year.
- The issue now is identifying further venues/sectors for roll-out.
- Either way, one to watch…
