Protein water brand Vievé has secured a new 612-store listing with Holland & Barrett.
The health and wellness chain will stock its Strawberry & Rhubarb and Watermelon flavours, which contain 20g of collagen protein in every 500ml bottle.
Rafael Rozenson, founder and CEO of Vievé, said: “We are incredibly excited about this new contract. Holland & Barrett is the leading health food store in the UK with a wealth of loyal customers who are always looking for something new to try. This is a brilliant opportunity for Vievé to reach new customers from all over the UK.”
Since its launch six years ago, Vievé has enjoyed its fourth year in a row of profitability with 40% business growth in 2023. The brand now distributes to 1,000 stores globally, having expanded into new markets across Europe, the Middle East and Africa.
Rozenson added: “We are continuing to look ahead with plans to expand the business further. We have just launched our new Wild Cherry flavour, which is being well received by our growing customer base and have our sights on further retail growth for the next half of the year. We are committed to innovation and product development.”
Vievé’s Protein Water range is also available from Ocado, Amazon, independent gyms and online.
