BEAR is adding a new flavour to its yoyos kids fruit snacking range. The Tropical variant is a blend of mango, pineapple and passionfruit, aimed at children aged 4-10 years old.
Landing on supermarket shelves from 21 July, BEAR Tropical yoyos will be available in boxes of 5 x 20g packs. Each individually wrapped pack contains two yoyo fruit rolls and a collectable card, with an RRP of £2.85. The new line will also be available across convenience and wholesale from September.
“Our BEAR yoyos portfolio is our bestselling range, thanks to their moreish texture which kids love to peel apart, flavour punch and collectable cards,” said Jo Agnew, Marketing Director at Urban Fresh Foods Ltd. “It’s no secret that kids can get bored easily, so launching new flavours gives parents lots of tasty options to choose from, expanding little taste buds and keeping them interested in fruit.
“A real taste of summer, tropical flavours are absolutely booming across other grocery sectors, and in our research almost half of parents said they’re likely to purchase tropical flavour snacks. Given we’re the number one in Kids Fruit Snacking, it was only right for BEAR to be the first brand to bring it to the category.”
