Mexican snack brand Takis is broadening its distribution to include the independent and convenience sector from 1 August.
Its Fuego, Volcano, and Dragon Sweet Chilli variants will be available in a 55g pack, price-marked at £1.25. The brand stated that the new PMPs aim to provide shoppers with clear, consistent pricing to grow Takis’ value proposition and drive impulse sales.
Available via Booker, the expansion follows the brand’s six-month stint exclusive to grocery.
Becky Allan, Marketing Manager at Takis, commented: “Launching our spicy rolled tortilla chips into the independent and convenience channel is an exciting next step in Takis’ ambition to heat up the snacking category. What’s more, the addition of PMPs will allow retailers to further profit from the impulse snacking occasion, where intense flavours, such as chilli and paprika, have their moment to shine as spice is a key driver of impulse purchases.”
