Tassimo is further expanding its range of pods with the launch of the Costa Skinny Latte (6pk) and Cadbury Caramel Hot Chocolate (8pk) pods.
The new Tassimo Costa Skinny Latte builds on the success of Tassimo’s number one SKU – the Tassimo Costa Latte. Tapping into the growing demand for healthier products, the Tassimo Costa Skinny Latte contains 46% less sugar and 20% less fat than the standard milk option.
Meanwhile, the brand noted that hot chocolate is a growing favourite amongst coffee shop customers (+6.1% growth YoY) due to the level of innovative flavours available. With the recent success of the Tassimo Cadbury Chocolate Orange Hot Chocolate in addition to the Tassimo Cadbury Hot Chocolate, shoppers can now experience a full range of Cadbury flavours at home with the new Tassimo Cadbury Caramel Hot Chocolate.
The new pods will be available in selected stockists with a promotional RRSP of £4.20, followed by £4.99 when the promotion ends.
Tassimo has seen a strong increase in sales of its coffee machines this year, with sales growth of 31% vs the yearly average. With Tassimo remaining the number one coffee machine manufacturer in terms of value sales, it plans to build on the momentum with approximately £1.5m in media spend to support the new products.
Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts, said: “Following the successful launch of the Tassimo Cadbury Chocolate Orange Hot Chocolate Pods, we are delighted to further strengthen our range with the Tassimo Cadbury Caramel – a popular flavour amongst both coffee shop goers and shoppers. As skimmed milk options are quickly becoming the number one choice amongst coffee shop drinkers, retailers can capitalise on this by stocking the Costa Skinny Latte pods to enjoy a lighter cup of coffee from home.”
