Eco cleaning products brand Seep has secured a national listing with Ocado.
Two sizes of rubber gloves (medium and large), sponge cloths (two pack), bamboo cloth (single), and a sponge scourer (single) have launched with the online retailer.
Laura Harnett founded Seep in lockdown after becoming frustrated at the lack of eco-friendly accessories in the cleaning tools aisle. Now it is the only B-Corp cleaning accessory brand in Europe, with a goal to prevent 1bn plastic cleaning items from ending up in landfill by 2030, having already diverted 3.5m items (10.1 tons of waste) since launch.
Harnett said: “I am determined to clean up the way that we clean up. People don’t realise the damage they are doing to their homes, bodies and the wider world with the amount of microplastic that’s released from sponges and cloths every time they are used. This listing with Ocado means a great deal to me as it means so many more people will become aware of a sustainable way to clean and what better to launch than during Plastic Free July.”
Alice Hunt, buyer for Ocado, added: “We are really pleased to be the first supermarket to offer female-founded, compostable cleaning brand, Seep. We couldn’t be more excited to support their mission to eliminate 1bn plastic cleaning items from landfill by 2030.”
Seep is also listed in Lakeland, Booths, and Whole Foods Market stores regionally as well as being available via its own site and Amazon.
