British snack brand Made for Drink has partnered with Pernod Ricard’s New Zealand wine brand Brancott Estate to create two new crisp flavours that pair with its Marlborough Sauvignon Blancs.
In a limited edition collaboration, the Pickled Onion crisp variant was developed to be paired with Brancott Classic Sauvignon Blanc, while the Chilli & Lemon flavour is ideally paired with Flight Sauvignon Blanc.
“We wanted to create the perfect pairing for New Zealand’s most popular wine, Sauvignon Blanc, so we’re buzzing to partner with the pioneers in the iconic Marlborough region, Brancott Estate,” said Dan Featherstone, Founder of Made for Drink.
He explained how white wines like Sauvignon Blanc have more acidity than red wines or sweet wines, which in turn cleanses the palate, particularly with fatty or oily foods such as crisps. The saltiness of the crisp also emphasises the richness of the Sauvignon Blanc, whilst the crunchy texture brings out the fruity flavours of the wine on the palate.
“As a brand, Brancott Estate is all about how seeing the world differently can lead to wonderful things – an approach that led the brand to be the first to plant Sauvignon Blanc vines in Marlborough,” commented Lucy Bearman, Wine Portfolio Director at Pernod Ricard. “So our latest collab with Made for Drink is all about savouring the unconventional and inviting crisp and wine lovers to taste life on the flipside.”
