Twinings has unveiled a new Fruit Coolers range that comes in two flavours – Peach and Tropical.
The Fruit Cooler portfolio is caffeine-free and can be served hot or chilled, with 4 calories per 200ml serving.
The brand stated that the new range responds to consumer demand for different, refreshing ways to enjoy tea. Data from Twinings shows that 32% of UK consumers have enjoyed iced or cold tea and infusions in the 12 months up to November 2023.
The Twinings Fruit Coolers range is available to purchase on Amazon now, Waitrose and Tesco from 5 August, and Sainsbury’s from 21 August – with a recommended retail price of £2.49 per pack.
Gill Close, UK & Ireland Marketing Director at Twinings, said: “From our rigorous consumer research and monitoring of global consumption trends, we know consumers are always looking for new, exciting ways to elevate their cold drink experiences – from working at home to drinking with friends.
“That is why we’re delighted to introduce a new way to enjoy our infusions with Twinings Fruit Coolers – providing an easy and delicious way to stay refreshed and experience more in every moment this summer, by making our new Fruit Cooler the way you want to drink it, hot, over ice, with or without your garnish of choice or even mixed with some sparkling water.
“This latest investment in the cold drink space reaffirms our long-standing commitment to innovation and evolution – creating the best tasting drinks for the evolving needs of consumers, and empowering them to take a moment of cool refreshment.”
