Empire Bespoke Foods has secured the first major listing for its Master Cook ‘Asia’ collection of meal kits, noodles and condiments inspired by the flavours and recipes of Japan, Korea and India.
The range is now rolling out in selected Morrisons stores with RRPs ranging from £1 to £3.75. It comprises two Japanese meal kits (Katsu Curry and Sesame Teriyaki), plus Ramen and Udon dry noodles, Dark Soy Sauce, Ramen Broth and Classic Kimchi. Both meal kits and most of the condiments are additive-free and suitable for vegan and vegetarian diets.
Master Cook ‘Asia’ is the first range extension to the original Master Cook brand launched last year.
“Our long-standing relationships with the finest Asian suppliers have helped us create this truly authentic and high-quality range,” commented Upuli Ambawatta, Brand Manager at Empire Bespoke Foods.
“The Master Cook recipes have been developed by chefs who possess a deep understanding of aromatic ingredients and traditional culinary techniques, and who have drawn on their extensive knowledge and experience to create these delicious and convenient meal solutions.
“For consumers, the kits help deliver authentic and delicious meals while empowering them to confidently explore bold Asian flavours without spending excessive time or effort in the kitchen, For retailers, the range offers a valuable opportunity to make the most of growing consumer demand for high quality authentic Asian meals and convenient ‘at home’ taste adventures.”
