KP Snacks’ bear-shaped snack, Pom-Bear, has launched two new flavours: Cheese and BBQ. Rolling out this month, the new flavours are non-HFSS and will debut in Pom-Bear’s new packaging, supported by a new TV, radio and social campaign.
Back on TV for the first time since 2018, the advert launches on 9 September and showcases an interaction between father and daughter as they share a bag of Pom-Bear. The creative narrative uses Pom-Bear as a reminder to parents to tap into their inner child and connect with their kids in spontaneous playful moments.
The campaign’s tagline, “Put a little Pom in your Day” is designed to resonate with consumers and highlight the brand’s playful spirit, while driving awareness of the crisp brand and its new range.
Emma Smith, Pom-Bear Marketing Manager, said: “At Pom-Bear we’re passionate about bringing joy and fun to lunchboxes with our adorable potato bears. That’s why we’re so excited not only to be launching our brand new above the line campaign but also our two new flavours, adding variety and excitement to lunchboxes and family snacking occasions.”
Both new flavours, BBQ and Cheese, will be available in multipack formats, with the Cheese also available in single packs. They join the Original flavour in multipack format, with Pom-Bear now having products in the top three flavours across the family multipack segment.
