The Coca-Cola and OREO brands have teamed up to create a limited-edition drink: Coca-Cola OREO Zero Sugar.
Inspired by “besties” around the world, the drink (250ml) will be available in major stores across the UK from September, as well as in Pizza Express, Popeyes and Slim Chickens restaurants.
The can is adorned with distinctive OREO cookie embossments and stacked Coca-Cola bottles. Coca-Cola OREO Zero Sugar Limited Edition is said to have a refreshing Coca-Cola taste with hints inspired by OREO cookies.
The launch will champion and celebrate what it means to be “besties”, highlighting that the OREO brand and Coca-Cola are “playfully connected in many ways”.
Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company, said: “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelēz International, added: “At OREO, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
The brands stated that the campaign supporting the launch aims to foster connections beyond boundaries through immersive digital experiences. Created in partnership with Spotify, OREO and Coca-Cola will unveil the ‘Bestie Mode’, an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning the QR code on packs, consumers can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.
Rob Yeomans, VP, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, commented: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales. In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand, and there was a sustained volume sales increase for the overall brand in the months that followed each launch– helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail.
“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting OREO cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”
