Arla Foods is launching a plant based variant of its Lurpak spread brand in the UK.
Set to make its debut on 21 August, the new Lurpak Plant Based responds to the rising demand for dairy alternatives. Arla stated that the new line will add value to both retailers and consumers.
Peter Giørtz-Carlsen, Chief Operating Officer at Arla Foods, said: “As a farmer-owned cooperative, dairy is and always will be, at the heart of Arla. But in order to strengthen the position of our brands and attract new consumers, we have to innovate.
“We believe there is room for both dairy and non-dairy in a healthy, sustainable diet and our new innovation in plant-based allows us to offer our shoppers that choice within our brand portfolio.
“The plant based dairy category is growing and the launch of Lurpak Plant Based gives us the opportunity to bring the quality and taste of Lurpak to consumers. This ultimately ensures we continue driving growth across our portfolio and creating value that goes back to our farmer owners.”
