Häagen-Dazs has launched a limited-edition ‘Emily in Paris’ ice cream collection and on-pack promotion to celebrate the show’s fourth season return.
The collaboration sees Häagen-Dazs Salted Caramel take on an Emily in Paris-inspired packaging redesign across its Pints and Stick Bars, as well as an on-pack competition consumers can enter by scanning a QR code. Prizes include up to £1,000 worth of clothes and accessories from Harvey Nichols, a Harrods Pamper Hamper and a year’s supply of Häagen-Dazs ice cream.
The exclusive Salted Caramel Pints and Stick Bar collection will be available in key grocery channels, including Sainsbury’s, Tesco and Asda.
The campaign will be further supported through social activity.
Nicole Whelan, Head of Brand at Häagen-Dazs UK, said: “The Emily in Paris collection embodies the spirit of embracing life’s sweet moments with the hero flavour Häagen-Dazs is known and loved for, Salted Caramel.
“Our latest campaign invites fans to enjoy their favourite flavour with the chance to win from an exclusive range of chic and trendy prizes that is sure to turn heads and drive demand for an indulgent, ice cream occasion; what better treat is there to enjoy on the sofa with your feet up enjoying the brand new season of Emily in Paris?”
